SQUAMA B-Sides at Print Gallery Tokyo
スクアマB面 プリントギャラリー
We are pleased to announce the exhibition 'Squama B-Sides' at Print Gallery Tokyo. Initiated by Maximilian Schachtner with the aim to create an collaborative and open-minded surrounding, he uses the universal concept of remixing and applies it to the realm of visual arts. For the exhibition 10 artists and designers from around the globe were invited to use the “official” Squama catalog as a prompt to create a new piece that combines trust, fandom, and the sensibilities of each unique practice. Additionally, the label’s catalog and specially produced merchandise are displayed and available for purchase.
Contributions by:
Marie Damageux, Colin Doerffler, Enji, Ju Young Kim, Moriz Oberberger, Public Possession, Hassan Rahim, Malin Schoenberg, Ben Schwartz, Jonas Wandeler
Initiated by:
Maximilian Schachtner
Organized by:
Squama Recordings, Print Gallery Tokyo
Exhibition photography by:
Kai Tamaki
Open on:
Monday, Friday, Saturday, Sunday
Saturday, Sunday 13:30 to 20:00
Monday, Friday 15:30 to 20:00
Closed on:
Tuesday, Wednesday, Thursday
Opening Reception:
Saturday, May 11, 18:00–20:00
Address:
9-2, #113 Funamachi
Shinjuku-ku
Tokyo 160-0006
Since their inception in the 1880s, vinyl records have consisted of two sides, each with the ability to contain a piece of pre-recorded audio. It wasn’t until the 1960s that label executives made the distinction between each surface, naming one the “A-side” and the other the “B-side.” A-sides, as the name implies, took priority, and signaled to radio DJs that this song was the commercial single, while the content on the B-side was, for the most part, filler. Given this understanding, we might conclude that half of the music released during this time was considered forgettable. But categories and genres can be arbitrary, and often reductive. Maybe we can try to look at these terms a little differently. To cast something “a-side” is to make a separation, selecting one thing over another. Place two things “b-side” each other and it invokes partnership, collaboration, and community. Perhaps within this alternative framework we can begin to think about the Munich-based label Squama Recordings.
Founded in 2019 by producer Martin Brugger and creative director Maximilian Schachtner, Squama Recordings established, from the start, a clear dynamic: music and art together, side by side. Pulling from a roster of virtuosic artists, each Squama release often recombines, shuffles, and remixes any number of players in varying combinations, creating a unique and immersive sound that emerges from the simple idea of who is playing b-side who at any given moment. Encasing each release is the arresting packaging designed by Schachtner, who crafts distinct visual worlds through a range of tailored typographic, photographic, and production techniques. If there is one consistent detail, however, it’s that each sleeve is printed on the “wrong” side of a 2-sided paper, a subtle reminder of the label’s disregard for hierarchy.
Today, with streaming being the dominant audio format, A/B categories have become irrelevant. Despite this, artists persist with B-side releases as a way to indicate material unburdened by commercial constraints, consisting of alternates, demos, remixes, bootlegs, and rarities. It’s within this context that we can think of the exhibition Squama B-Sides at Print Gallery Tokyo. The works on display from 9 artists and designers from around the globe all use the “official” Squama catalog as a prompt to create a new piece that combines trust, fandom, and the sensibilities of each unique practice. To exhibit a label through the eyes of its own community upends the standard A/B dichotomy typically separating the realms of commercial and independent, normative and alternative, labor and love. It erases the boundary between Squama and its audience, inviting them into a creative ecosystem where all parts exist on an even plane—side by side.
Text by Ben Schwartz
For the Squama B-Sides exhibition we produced a limited run of „cover version“ t-shirts which will be available at the gallery. Vintage shirts sourced in Tokyo were screen printed with the B-Sides visual to create one-off cover versions of their originals.
Supported by Mayumi Koji and Kawara Printmaking Laboratory
For the Squama B-Sides exhibition we produced ‘cover version’ book jackets that served as information handout and exhibit in the shelves. Covering 2nd hand manga comics sourced in Tokyo’s Jimbocho district, the book that was never a book eventually became reality.
Features an introduction by Ben Schwartz and a 16 page booklet in the flap with texts about all contributors and their works (EN/JP) and 10 prints of the contributions.